BLOODY GOOD PERIOD
Bloody Good Period is a charity fighting period poverty - especially for women with refugee status. I feel strongly about using my skills as a designer towards a social end, so I found submitting work to BGP very exciting. Their key aim was to be fun and vibrant, while maintain the BGP brand. I wanted to adopt a sarcastic tone to emphasise my own anger towards period poverty. My poster can be seen on their Instagram page (see link below).
For this piece of BGP work, the charity wanted to stray away from their more traditional pink and red palette. They also asked for the work to aid the normalisation of periods.
I decided to create a yellow newspaper/pamphlet for its roots in activism (particularly Old Labour's strikes in the 80s) and address the subject quite aggressively. I thought bold typography would be best suited to convey the charity's message rather than an illustration.
UNIVERSITY OF LEICESTER'S HISTORY OF ART SOCIETY
The brief for this commission was to give the society a fresh and exciting feel to entice new members. I wanted to twist the standard classical connotations associated with History of Art and turn it into something fun. I kept the colouring clean and simple so that the logo could be transferred to multiple mediums.
T-Shirt start up
The client required a clean logo to accompany his new range of t-shirts. They wanted the name to be short and memorable, acting as part of the t-shirt's design. We decided on shortening the original brand name to 'Ray' as this felt fun and gave the brand more of a personality. For the design, I took inspiration from minimalist 1980's logos, cutting the name horizontally so that Ray seemed part design, part type.