The brief was to reuse a by-product of an industrial process, reimagining it into another product and then create its brand.
My outcomes consist of product packaging visualisations and
With polyester microfibres becoming an increasingly harmful problem in our environment, I decided to focus my project on creating a product that redirected polyester’s life cycle. My speculative product was a backpack that rolled out into
a tent, made from shed microfibres.
After becoming aware of the inadequate supply of materials available to refugees upon arrival at camps, I chose to market my product in a one-for-one model;
with each tent sold, one is given to a refugee.
With this idea in mind, it seemed natural to explore the political aspect of the product. The politics of refugee shelters became the focal point of the brand's identity which I named ROH, after the first three elements of the polyester molecular chain.
(click to enlarge)
Maps A and B
I became inspired by the branding and
image of social activist groups - particularly
of the unison and authority created by the Black Panthers' uniform. I attempted to communicate the same ferocity within
my own brand.
This my final sketched product and its packaging. I wanted the tent to be easily transportable with a strong and memorable design so that it would stand out against others on the market. The tent roles up into the backpack, becoming its packaging.
I played with luminescent colours and textures, taking inspiration from warning-based and fashion products in my everyday life. I found that orange, white and black were a very striking combination.
Orange, with its warmth and energy, mimicked the socialist and activist groups I studied previously. However, the black and white tied in the logo, both working in tandem to create a visually striking image.